We become the stories we tell ourselves and here at PFX we specialize in cinematic storytelling for all platforms with the aim to empower and inspire people.

Think of everything you surround yourself with, from the most monumental buildings and beautiful parks to the design of the screen you are reading this on. Everything you see is first thought out and dreamed up by other people. They have planned and visualized how the form, function and experience will be best for you and for me. Oftentimes we take our surroundings, with its artwork and artifacts for granted.  But, at one point someone had to first envision it and then communicate their vision so that others can see it and feel it. This is how human ingenuity becomes possible.

PFX is committed to make the transition from idea to reality possible. Our customers are architects and builders and we consider our selves their helpers in the realization of their projects.

Our director boxes the air with enthusiasm, let it be said that no architect was injured during shooting. 

Our director boxes the air with enthusiasm, let it be said that no architect was injured during shooting. 

 

We are a motley crew of programmers, artists, architects, 3D designers, filmmakers and visual storytellers. We create interactive films for stereoscopic Virtual Reality as well as commercial films for traditional platforms.  Furthermore we have invented an immersive interactive showroom to help communicate complex information in an interactive and understandable way.  

Nothing is real until it is experienced. Our combination of live action actors integrated in our photorealistic 360° stereoscopic visualizations, bring visions to life so people can fully immerse themselves and experience our customers vision.

Here in our blog we invite you along, behind the scenes and inn to our process as we push our own boundaries to get better every day through both art and invention.

Welcome ☺

 

Grethe Bøe-Waal

Creative Director, PFX